Starting an Online Business For Dummies, 6th Edition

书名：Starting an Online Business For Dummies, 6th Edition

页数: 432 pages

出版商: For Dummies; 6th Edition (July, 2010)

语言: English

ISBN-10: 0470602104

ISBN-13: 978-0470602102

文件大小: 8.5 MiB

内容简介：

The nuts-and-bolts for building your own online business and making it succeedIs there a fortune in your future? Start your own online business and see what happens. Whether you’re adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.

Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.

Dives into all aspects of starting and establishing an online business, including the very latest big trends

Highlights business issues that are of particular concern to online businesses

Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more

Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs

Shows you specific types and examples of successful online businesses

Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

From the Back Cover

Start a new endeavor and open your own online business quickly and easilyArmed with a computer, an Internet connection, and a good idea — but hesitant to take that first step toward making money online? Starting an Online Business For Dummies gives you confidence by providing you with essential advice and up-to-date trends in e-commerce, all aimed at helping you make money online.

Mind your own business — discover the latest strategies for promoting your business and outdoing the competition

Getting to know you — identify your customers, get to know the marketplace, and establish a unique visual identity

Outta site — get the most from your Web host, update your site to keep customers interested, and use tools to jazz things up

The way to pay — choose an online payment system, set up secure credit card payments, and verify credit card data

On the level — protect your domain name, figure out if a trademark is available, and explore legal issues you need to know

Go straight to the source — sell on consignment, work with a wholesaler, or buy direct from around the globe

Stand out in the crowd — increase your Web presence with search engine optimization, Web marketing, and social media tools

No Web site? No problem — sell goods via eBay? auctions, Craigslist?, CafePress?, and other online marketplaces

Open the book and find:

Guidance for creating an e-business plan

Tips for making your site easily searchable

The basics of online business accounting

Advice for optimizing the shopping experience

Ways to advertise with YouTube?, Twitter?, Facebook?, and blogs

Pointers for maximizing Google’s tools

The essentials of opening an eBay store

Ways to find products to sell or to work with wholesalers

Learn to:

Identify a market need and choose the right Web hosting service

Enhance site security and boost your customer service

Improve your site’s search rankings

Market your business through social media

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