The Facebook Marketing Book

书名：The Facebook Marketing Book

页数： 288 pages

出版商: O’Reilly Media (December, 2010)

语言： English

ISBN-10: 1449388485

ISBN-13: 978-1449388485

文件大小: 50.7 MiB

内容简介：

The Facebook Marketing BookBook Description

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it’s a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.

Whether you’re a marketing and PR professional, an entrepreneur, or a small business owner, you’ll learn about the tools and features that will help you reach specific Facebook audiences. You’ll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

    * Approach Facebook’s complex environment with clear, actionable items

    * Make sense of the social networking world

    * Be familiar with the technologies you need for social network marketing

    * Explore tactics for using Facebook features, functionality, and protocols

    * Learn how to set specific campaign goals

    * Determine which Facebook features are relevant to your campaigns

    * Plan and execute Facebook marketing strategies

    * Measure the results of your campaigns with key performance indicators

关于作者：

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. His work has been featured in The Twitter Book (O’Reilly), and many leading newpapers and periodicals. He is a popular speaker and was recently awarded Shorty and Semmy awards for social media and viral marketing. Dan currently works as an inbound marketing manager at HubSpot.

Alison Zarrella currently works as an interactive copywriter and social media consultant for clients ranging from small, local businesses to big name brands such as Holiday Inn, InterContinental Hotels Group, Tide, Always, GMAC Mortgage, General Motors, Samsung, Buick and GMC Sierra. She has written for industry blogs such as Mashable and been featured as a social media and Facebook expert in radio interviews and guest lectures.

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