The Ultimate Web Marketing Guide

作者：Michael Miller
出版商：Que; 1 edition
出版日期：2010.10
语言：英语
页数：640
ISBN-10: 0789741008
ISBN-13: 978-0789741004
文件大小：15.7 MiB

内容简介

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!

Your expert, up-to-the-minute, A-Z reference & how-to guide
Choose the right goals, media, & tools
Plan, execute, measure, & optimize
Avoid costly mistakes!

Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.

It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions…get “from the trenches” insights that save you money…learn to drive more value faster.

THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE:

Creating effective web/online marketing plans and budgets
Integrating online and traditional marketing
Designing great sites–including ecommerce sites
Getting actionable answers from web analytics
Profiting from search engine marketing (SEM) and optimization (SEO)
Executing winning pay-per-click and display ad campaigns
Developing effective email lists and campaigns
Building two-way conversations with customers and prospects
Marketing on Facebook, Twitter, and other social media
Creating an online PR media room
Marketing through YouTube and podcasts
Selling through iphone and android apps
Managing web/online marketing coherently and efficiently
Tracking performance–and improving it!

Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb

From the Back Cover
The up-to-date, “A-to-Z” bible for everything related to web, online, mobile, and social marketing – from planning through metrics!

Entirely original content – not a compilation of previously published material
Covers SEO, pay-per-click, mobile marketing, social media, “PR 2.0″, analytics, email, blog marketing, multimedia, and much more
    Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy – and measure the results

The Ultimate Web Marketing Guide is a comprehensive online marketing curriculum in a book. It brings together everything 21st century marketers and entrepreneurs need to know about search engine marketing, Web and email advertising, social marketing, mobile marketing, and a whole lot more. This isn’t a “quick guide”! It offers in-depth discussion and instruction, as well as proven best practices reflecting the latest online marketing innovations and trends. Not only is each area of web marketing covered systematically: marketers are also guided in planning and integrating multiple approaches into a coherent strategy, and accurately measuring their results. The Ultimate Web Marketing Guide contains full sections on: ” Search Engine Optimization, including advanced techniques ” Pay-Per-Click advertising ” Mobile marketing, including mobile-friendly sites and mobile advertising ” Social media, including marketing on Facebook, MySpace, and Twitter ” “PR 2.0″, including new source development and online media rooms ” Email marketing ” Blog marketing ” Audio, video, and podcast marketing ” Online marketing management, including budgeting and analytics Both a how-to book and a comprehensive reference, this book will teach marketers and entrepreneurs exactly how to drive the most value from online marketing. It is the one indispensable web marketing book.

关于作者
Michael Miller has written more than 100 nonfiction how-to books over the past 20 years, including Que’s YouTube for Business, Using Google AdWords and AdSense, and The Absolute Beginner’s Guide to Computer Basics. His other bestselling online marketing books include The Complete Idiot’s Guide to Search Engine Optimization (Alpha Books), Sams Teach Yourself Google Analytics in 10 Minutes (Sams), and Online Marketing Heroes (Wiley).

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