The Power of Infographics

Book Description

Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly – and take action.

In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains:

What infographics are, and why they work so well
How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts
How to communicate the “personal” through infographics
Best practices for observation, processing ideas, creating highly effective infographics, and publishing them
How to plan for and measure the ROI of infographics
And much more…

Table of Contents
SECTION I: VISUAL COMMUNICATION
Chapter 1. Infographics 101

SECTION II: BUSINESS INFORMATION NEEDS
Chapter 2. Visualizing Numbers and Concepts
Chapter 3. Visualizing How Things Work and Are Connected
Chapter 4. Visualizing Who, When, and Where

SECTION III: CREATING INFOGRAPHICS
Chapter 5. Infographic Prep Work
Chapter 6. Processing Your Ideas
Chapter 7. Designing Your Infographics
Chapter 8. Publishing Your Infographics

SECTION IV: BUSINESS VALUE
Chapter 9. Infographics as an Internal and External Communication Tool
Chapter 10. Infographic ROI
Chapter 11. Infographic Resources
Book Details

Paperback: 224 pages
Publisher: Que (June 2012)
Language: English
ISBN-10: 0789749491
ISBN-13: 978-0789749499