Scenario Planning in Organizations：How to Create, Use, and Assess Scenarios
Description:
Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for
multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully
calibrating their responses and adapting quickly to new circumstances in a fast-changing environment.
This book is the most comprehensive treatment to date of the scenario planning process. Unlike existing books it
offers a thorough discussion of the evolution and theoretical foundations of scenario planning, examining its
connections to learning theory, decision-making theory, mental model theory and more. Chermack emphasizes that
scenario planning is far more than a simple set of steps to follow, as so many other practice-focused books do—he
addresses the subtleties and complexities of planning. And, unique among scenario planning books, he deals not just
with developing different scenarios but also with applying scenarios once they have been constructed, and assessing
the impact of the scenario project.
Using a case study based on a real scenario project Chermack lays out a comprehensive five phase scenario planning
system—project preparation, scenario exploration, scenario development, scenario implementation and project
assessment. Each chapter describes specific techniques for gathering and analyzing relevant data with a particular
emphasis on the use of workshops to encourage dialogue. He offers a scenario project worksheet to help readers
structure and manage scenario projects as well as avoid common pitfalls, and a discussion, based in recent
neurological findings, of how scenario planning helps people to overcome barriers to creative thinking.
“This book is about action and performance. Compelling and thoroughly researched, it offers every business
executive a playbook for including uncertainty in the organizational change process and driving competitive
advantage”.
-- Tim Reynolds, Vice President, Talent and Organization Effectiveness, Whirlpool Corporation
书名：Scenario Planning in Organizations: How to Create, Use, and Assess Scenarios (Organizational Performance)
作者Thomas Chermack
出版商：Berrett-koehler Publishers,2011
页数：288
语言：English
