Successful Freelancing for Web Designers

Book Description
Being a great Web designer or developer is one thing — running a successful freelance business another. Whether you already have work experience in companies or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven’t had to deal with so far. As a freelance Web designer, you also have to be a project manager, office administrator, accountant, controller and IT expert.

The eBook is a summary, a “best of” compilation of articles about professional freelancing that have been published on Smashing Magazine and Noupe in 2009 and 2010. We re-arranged everything, corrected it carefully, added beautiful illustrations and — where necessary — updated the content. Many screenshots and links were removed to make the book easier to read and print.

The eBook, in PDF format, is ideal for archiving, for arm chair or mobile reading and, of course, for printing. In addition to the 21 published articles, the eBook contains 2 exclusive newly written pieces, with 20 exclusive beautiful illustrations by Ricardo Gimenes.

The book is not protected by DRM and is available exclusively in the Smashing Shop. Please respect our work and the hard efforts of our writers. If you have received this book from a source other than the Smashing Shop, please support us by purchasing your copy in our online store.

The authors are: Robert Bowen, Tim Mercer, Cameron Chapman, Paul Boag, Andrew Follett, Sam Barnes, Graham Smith, Ryan Scherf, Aurimas Adomavicius, Andy Rutledge, Luke Reimer, Rob Smith, Jeff Gardner, Peter Smart, Aaron Griffith, Alyssa Gregory and Thursday Bram.

Table of Contents
In the 264 pages, spread over four chapters, you will read:

1. Basic Skills of Freelance Web Designers
Essential Habits of An Effective Professional Freelancer
Common Questions of Web Designers
The Designer Who Delivers
Critical Mistakes Freelancers Make
The Importance of Customer Service
Creatively Handling the Admin Side of Freelancing
Pitching Like a Pro
The Finances of Freelancing96

2. Communication with Clients & Partners
How To Identify and Deal With Different Types Of Clients
5 Simple Tips for Improving Designer-Client Relationships
How to Communicate with Developers Effectively
How to Educate Your Clients on Web Development
How to Explain to Clients that They Are Wrong
How to Respond Effectively to Design Criticism
How to Persuade Your Users, Boss or Clients
How to Create the Perfect Client Questionnaire

3. Marketing – Convincing Strategies for Freelancers
Getting Clients: Approaching the Company
Converting Prospects into Clients
Marketing Rules and Principles for Freelancers
How Many Ideas Do You Show Your Clients?

4. Contracts & Pricing
Freelance Contracts: Do’s And Don’t’s
What’s In A Price: Guidelines For Pricing Web Designs
Quality-Price-Ratio in Web Design

Book Details
Paperback: 263 pages
Publisher: Smashing Media (June, 2010)
Language: English
File Size: 5.8 MiB

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